Fast-forward to finalizing the registration process of my master’s program, I could almost feel the endless possibilities, while I walked onto the Arthur Lok Jack Global School of Business campus. The state-of-the-art facilities, the vibrant student community, and the stimulating academic environment promised an incredible learning experience. However, fate, or perhaps the global stage, had other plans. Shortly after this, the COVID-19 pandemic swept through the country, forcing a swift transition to the online realm. While the physical campus experience I envisioned was replaced by online Zoom sessions, the program itself didn’t lose its spirit.
The curriculum was both challenging and enriching. Courses such as Marketing Research, Digital and Social Marketing, and International Logistics and Supply Chain Management were particularly impactful. The faculty members, who were industry experts and accomplished academics, brought real-world perspectives into the classroom, bridging the gap between theory and practice.
One of the most memorable aspects of the program was the emphasis on practical learning. Through case studies, group projects, and the final year capstone project. I was able to apply theoretical concepts to real-world scenarios.
Of course, it was not all smooth sailing. Balancing studies and life was a constant tightrope walk. The workload was heavy, and self-doubt threatened to derail me. Approachable professors and a diverse, supportive group of classmates became my rock. We studied together, celebrated wins, and commiserate over late-night projects.
The Master’s in International Strategic Marketing at Arthur Lok Jack Global School of Business was not merely a degree; but a passport to a world of opportunity. It equipped me with the knowledge, skills, and global perspective to thrive in the dynamic field of international marketing, opening doors I never thought possible.
For prospective students considering a similar path, here are a few pieces of advice:
- Research Thoroughly: Choose a program that aligns with your career goals and interests. Look into the curriculum, faculty and facilities offered by the institution.
- Prepare Your Application Diligently: Take the time to craft a compelling personal statement and gather strong letters of recommendation. Highlight your achievements and professional experience.
